Marketing, Business Development and Communications Coordinator / Junior Executive
Date: 22 Apr 2024
Location: Central, HK
Company: Walkers Global
Walkers is a leading international law and professional services firm providing legal, corporate and fiduciary services to global corporations, financial institutions, capital market participants and investment fund managers. With a global presence spanning the Americas, Europe, the Middle East and Asia, we advise on the jurisdictions of Bermuda, the British Virgin Islands, the Cayman Islands, Guernsey, Ireland and Jersey.
Walkers treat everyone as the intelligent grown-ups they are. We take a grown-up approach to getting the job done – trusting and empowering our people to deliver consistently, and enabling them to succeed. Diversity is our secret weapon – it’s the sheer breadth of Walkers people that makes us who we are – gathered from across the globe and fluent in languages, jurisdictions and cultures that help us to mirror our clients and keep our own thinking in tune with the world we operate in.
Overview of Role
JOB PURPOSE
This position plays a vital role in supporting the firm's strategic objectives to drive client wins, growth of business relationships, increased competitive advantage and ultimately growth in the firm's revenue and market share.
REPORTING
Head of Marketing & BD for Asia & Middle East
Core Duties
- Providing end-to-end BD support to execute events (including local, virtual and overseas), conferences, seminars, sponsorships, and prepare for marketing trips
- Drafting pitches and client proposals, working with the appropriate BD Manager and/or partners and lawyers, for the purpose of acquiring new clients or services
- Maintaining information for Asia & Middle East on website, intranet pages, social media platforms, marketing tools and databases
- Maintaining Asia relevant brochures, collateral, signage and merchandise
- Supporting on marketing communications (including digital) such as publications, newsletters, social media posts, video, podcasts, Vuture emails
- Coordinating directory submissions, client references and awards nominations for practice groups
- Coordinating market research as it relates to specific market segments, company types and industries
- Developing client presentations and other client-facing materials to support the strategic goals of the firm
- Coordinating regional and global MBDC and operational projects as assigned
- Working collaboratively with the law firm and corporate services business (WPS) on proactive marketing activities
- General marketing administration support, including tasks such as the development and documentation of processes as well as invoice processing
Role Requirements
- Degree educated
- Minimum of 2 years' experience in a professional services environment is required, ideally in legal services, and in a sophisticated global or regional MBDC team
- Exceptional written and oral communication skills; native or fluent business mandarin skills a plus
- Excellent attention to detail
- Project management capabilities, able to coordinate and prioritize workload and competing deadlines
- Ability to analyze, interpret and present data
- Ability to understand and keep up-to-date with market trends and opportunities
- Proficiency in Microsoft Office and experience in CRM programs; experience with InterAction is desirable
- An expert knowledge of digital marketing and the latest marketing tech platforms (e.g. Vuture, PlayPlay (or similar))
- Ability to take initiative and work autonomously as well as part of a team
- The ability to prioritize workload, work extended hours when needed and the ability to travel for work
Knowledge and Expertise
- Proficiency in Windows, Microsoft Word, Microsoft Excel, PowerPoint and Outlook is essential. Knowledge of CRM systems (e.g. InterAction) is desirable. Knowledge of mailing platforms (e.g. Vuture) and pitch design tools (e.g. PitchPerfect) is also desirable.
- Experience in supporting conferences, events and webinars, preparing pitches and managing multiple initiatives at once.
Educational/Professional Qualifications Required
A bachelor's degree in a related field such as marketing, business, communications or law is essential. Fluent Mandarin written and spoken language skills.
Experience Required
A minimum of 3 years of marketing and/or business development experience, ideally within the professional services sector; experience in a law firm is desirable
Personal Qualities/Skills
- Intellectually curious, critical thinker, proactive and resourceful with a desire to deliver a high-quality work product
- Positive, solution oriented mind-set.
- Confident, professional and diplomatic manner
- Strong team player with a collaborative approach.
- Excellent written and oral communication skills.
- Strong networking skills.
- Great organisational, planning and project management skills with excellent attention to detail and the ability to prioritise workload and meet tight deadlines.
- Decisive and action oriented.
- Confident communicator able to influence at all levels, inspires and motivates others.
Special Requirements
Ability and willingness to occasionally work outside normal working hours/days when requested. Ability to travel occasionally to support conference sponsorships.
Walkers global is an equal opportunity employer. Equality and diversity are key to our global identity and an integral part of our goal to continue being an employer of choice. We are committed to a work environment that supports all individuals irrespective of gender, ethnicity, nationality, race, religion, marital status, age, disability, pregnancy, sexual orientation, gender identity or any other applicable legally protected characteristics. We make every effort to ensure that employment opportunities are open and accessible to all purely on the basis of personal ability.
