Marketing & BD Manager

Overview of role

An experienced, proactive and commercially minded professional is required to lead and deliver the Firm’s Marketing & Business Development (M&BD) initiatives. This role will take ownership of key strategic projects, drive client development activity and support revenue growth across practice areas. The successful candidate will be a confident self-starter with strong leadership, organisational and stakeholder management skills, capable of operating in a fast-paced, global environment while providing direction to junior team members.

Duties, Responsibilities & Person Specification

An experienced, proactive and commercially minded professional is required to lead and deliver the Firm’s Marketing & Business Development (M&BD) initiatives. This role will take ownership of key strategic projects, drive client development activity and support revenue growth across practice areas. The successful candidate will be a confident self-starter with strong leadership, organisational and stakeholder management skills, capable of operating in a fast-paced, global environment while providing direction to junior team members.

• Lead business development planning for practice areas, working closely with partners to identify opportunities, develop strategies and drive revenue growth.
• Support and challenge stakeholders on client targeting, cross-selling and pipeline management.
• Oversee the preparation, quality and delivery of pitches, proposals and presentations, ensuring a strategic and client-focused approach.
• Track pipeline activity and analyse win/loss outcomes, providing insights and recommendations.
• Oversee CRM strategy and usage across practice areas, ensuring data integrity, meaningful reporting and actionable insights.
• Drive client development initiatives, including key client planning, relationship mapping and engagement strategies.
• Monitor and evaluate client interactions, ensuring post-meeting follow-ups and actions are effectively executed.
• Lead the development and implementation of marketing campaigns aligned with firm priorities.
• Ensure all marketing materials, communications and digital content are on-brand and consistent with firm guidelines.
• Oversee website content, including practice pages, lawyer bios and campaign-driven updates.
• Deliver high-quality market, client and competitor analysis to support strategic decision-making.
• Identify market trends and opportunities, providing actionable insight to partners and leadership.
• Lead the planning and execution of client events, seminars and marketing campaigns, ensuring alignment with business objectives.
• Evaluate ROI and effectiveness of events and campaigns, making recommendations for future activity.
• Represent the M&BD function at key events where appropriate.
• Manage marketing budgets in collaboration with senior stakeholders, ensuring effective allocation of resources.
• Oversee vendor relationships, including negotiation and performance management.
• Ensure compliance with internal financial and procurement processes.

Education, Skills & Experience

• Significant experience (minimum of 5 years) in a marketing and/or business development role within a professional services environment (legal/professional services preferred).
• Educated to degree level, preferably in marketing, business or a related discipline.
• Strong commercial awareness with the ability to translate strategy into actionable plans.
• Demonstrated experience managing pitches, campaigns and client development initiatives.
• Excellent stakeholder management skills, with the confidence to influence senior stakeholders.
• Strong analytical skills, with experience in reporting and using data to drive decisions.
• Proven ability to manage multiple priorities and deliver under pressure.
• Excellent written and verbal communication skills, with high attention to detail.
• Advanced proficiency in Microsoft Office (Word, Excel, PowerPoint); experience with CRM systems essential.
• Experience managing budgets and vendors is highly desirable.